What Is Schizoid Personality Disorder - 749 Words

Schizoid Personality Disorder Hunter Boumans Central Louisiana Technical Community College †¢ DEFINITION- Aka SPD, is a â€Å"Cluster A† disorder characterized by a lack of interest in relationships, a tendency towards a solitary or sheltered lifestyle, emotional coldness, and apathy. These people may seem distant, detached, and indifferent in their interactions. Schizoid personality disorder is NOT the same as schizophrenia despite their names being similar, however some of the behavioral symptoms may be alike. †¢ POSSIBLE CAUSE/RISK FACTORS- The specific cause of SPD is unknown, however genetic and environmental factors during childhood may cause a development of this disorder. Risk Factors- Blood relative who has schizoid personality disorder, schizotypal personality disorder or schizophrenia. Growing up in a non-nurturing household or in a situation without parents (such as orphanage). †¢ SIGNS/SYMPTOMS- Prefer to be alone majority of the time. Take pleasure in only a few activities No social relationships Indifferent to praise or criticism Express little to no emotion They do not care about appearance Prefer to work alone They do not enjoy social activities †¢ TREATMENT- ïÆ'Ëœ Therapy- people with this SPD don’t usually seek medical attention because they don’t feel they need relief, and they don’t like interacting with doctors in a social setting. When medical attention is sought, group or individual talk therapy is used to increase coping skills,Show MoreRelatedSchizoid Personality Disorder Essays1115 Words   |  5 Pagesstopped and thought maybe its something deeper? Maybe these kids have a mental disorder that causes them to be that way. Maybe, just maybe, its not even their own choice but its forced upon them by abusive and neglectful parents that obliterate their children’s trust so far that they cant even function in society as a regular human being. This mental disorder is called Schizoid personality disorder. Schizoid personality disorder is a mental block that causes kids, and adults, to be completely shut- inRead MoreThe Personality Disorder Case Study891 Words   |  4 PagesPersonality Disorder Case Study Male client in his late forties for initial counseling session. He claims that he is only seeking counseling to appease his ageing mother (Laureate Education, 2012). He states his mother is 86 years old and is pushing him to find a girlfriend (Laureate Education, 2012). He states that he is not willing to change his ways to accommodate a relationship (Laureate Education, 2012). Client insists that he does not want a relationship, that he has never wanted one (LaureateRead MoreEssay about Psy/270 Appendix H901 Words   |  4 Pages By: Ronald Berry 1. Case Study 1 DSM – IV: Schizoid Personality Disorder A. Causes: When it comes to this disorder the exact cause is unknown, even though a combination of environmental and genetic factors especially in early childhood have been link to be the contributing cause of development of all disorders. Many people with this disorder may have had parents who were unresponsive to their emotional needs. Some may have been thin – skinnedRead MorePersonality Disorders: What you should know. A way to think about a personality disorder is to1200 Words   |  5 PagesPersonality Disorders: What you should know. A way to think about a personality disorder is to think about someone who is complex because personality disorders are not a simple health concern. There is so much involved with these disorders. A person’s life can revolve around a personality disorder due to the fact that it is a mental issue. (Mayo Clinic, 2014). There is a stigma around the idea of mental disorder. People assume that a person with any type of mental disorder is dangerous or harmfulRead MoreBook Review : Emily A 41 Year Old Caucasian Female Essay1710 Words   |  7 Pagessessions for what appears to be depression, she attending Debtors Anonymous and AL anon. It’s not clear as to the specifics of attending Debtors Anonymous but Its clear why she may be attending alcohol anonymous. To Rule Out 296.51 Bipolar Disorder †¢ Emily displays symptom of depression and concentrating on one thing at a time. (Bennett 2011 p. 238) This was evident when she was moving from topic to topic in her discussion with her therapist. There seemed to be a history of Bipolar Disorder in Emily’sRead MorePersonality Theories Of Personality Disorders1497 Words   |  6 Pagesdifferent theories of personality which scientists have developed in order to help explain how people think, feel, and behave. The trait theory of personality is one that attempts to explain personality by identifying patterns of behavior that include relatively stable characteristics which in turn causes individuals to consistently behave in particular ways (Funder, 2015). While personality may change due to different situations or states, the trait theory proposes that overall personality characteristicsRead MoreCoun 646 Research Paper4382 Words   |  18 PagesEffects of Vulnerability Factors on Paranoid Personality Disorder Felicia Flemming-Brown COUN 646: Psychopathology and Counseling Liberty University Abstract Paranoid Personality Disorder (PPD) is one of the most commonly diagnosed personality disorders with debilitating implications for individuals diagnosed; yet there is limited research regarding the etiology and genetic and environmental vulnerability factors available. The paper will provide a brief synopsis of PPD as well as evaluatingRead MoreAvoiding The Possessive Shadow Of Society1851 Words   |  8 Pagesand choose the information they needed to support their claims. Craig Medred, a writer for the Anchorage Daily News, uses the argument that because Chris wrote about his adventures in the third-person and gave himself a new name he had another personality, and therefore was mentally ill, Craig writes in an article titled McCandless story isn t really told in the book or the film, â€Å"Note the third-person reference to himself there. It’s a textbook signal for schizophrenia.† Craig Medred failsRead MoreEssay about Psychological Disorders1399 Words   |  6 PagesPsychological Disorders’ Presentation â€Å"Psychological disorders are behaviors or mental processes that are connected with various kinds of distress or impaired functioning (Nevid amp; Rathus, 2005).† Many people battle different kinds of disorders ranging from anxiety, dissociative, somatoform, moodiness, schizophrenia, personality, and many other disorders (Nevid amp; Rathus, 2005). Some are so mild that people do not recognize when they have it, and some are so severe that they become aRead MorePsychological Disorders Analyzed in Watchmen2297 Words   |  10 PagesName Date Course Professor/Instructor Psychological Disorders analyzed in Watchmen Through out the graphic novel Watchmen written by Alan Moore, Moore tells the story of a particular superhero group referred to as Watchmen whom for the most part possess relatively human characteristics. In a reversed manner, Moore uses these characters to symbolize the different kinds of human beings in the world rather than the typical super beings so often created in traditional comic books (Disinformation).

Changes in Algerian Foreign Policy Under Bouteflikas...

When Bouteflika became President in 1999, there were no indications that the Algerian foreign policy would undergo any change. Alexis Arieff’s assumption that: â€Å"The legacy of Algeria’s anti-colonial struggle contributes to Algerian leaders’ desire to prevent direct foreign intervention, their residual scepticism of French intentions, and Algeria’s positions on regional affairs, including a non-interventionist stance† (1) was an anticipation that no far reaching variations in the Algerian foreign policy could be expected. More than that, being one of the chief architects of Algeria’s nationalist foreign policy of the 1960s and 1970s, Bouteflika’s known attitude to foreign policy suggested continuity rather than any radical break with the recent past. Similarly, the prevailing political situation in Algeria suggested that there was almost no prospect that the tensions in Algerian-Western relations would diminish in the foreseeable f uture. However, if one considers Algeria’s domestic imperatives, geostrategic considerations, the fast-changing regional and international order, and the country’s foreign policy outlook, then one logically realises that the prevailing geopolitical context in Algeria, starting from the 1990s, necessitated a new foreign policy paradigm; one that adapts to the changing realities without necessarily compromising â€Å"the doctrines, principles and practices that drove the foreign policy of the government since independence in 1962† (Boukhars). Against all

Louis XIV Essay Research Paper 16381715 king free essay sample

Louis XIV Essay, Research Paper 1638? 1715, king of France ( 1643? 1715 ) , boy and replacement of King Louis XIII. ? ? Early on Reign After his male parent? s decease his female parent, Anne of Austria, was trustee for Louis, but the existent power was wielded by Anne? s advisor, Cardinal Mazarin. Louis did non take over the authorities until Mazarin? s decease ( 1661 ) . By so France was economically exhausted by the Thirty Years War, by the Fronde, and by financial maltreatments. But the centralising policies of Richelieu and Mazarin had prepared the land for Louis, under whom absolute monarchy, based on the theory of Godhead right, reached its height. ? ? Domestic Policy Louis? s reign can be characterized by the comment attributed to him, ? L? ? cheapness, c? est moi? [ I am the province ] . Louis continued the aristocracy? s freedom from revenue enhancements but forced its members into fiscal dependance on the Crown, therefore making a tribunal aristocracy occupied with ceremonial etiquette and junior-grade machinations. We will write a custom essay sample on Louis XIV Essay Research Paper 16381715 king or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The provincial Lords besides lost political power. Louis used the middle class to construct his centralised bureaucratism. He curtailed local governments and created specialised ministries, filled by professionals responsible to him. Under his curate Jean Baptiste Colbert industry and commercialism expanded on mercantilist rules and a naval forces was developed. The war curate, the Marquis de Louvois, established the foundations of Gallic military greatness. ? ? Religious Personal businesss Louis progressively imposed spiritual uniformity. His persecution of the Huguenots in the 1680s culminated ( 1685 ) in the annulment of the Edict of Nantes. The attendant hegira of Protestants, many of whom were merchandisers and skilled craftsmans, intensified the land? s economic diminution and farther alienated the Protestant powers. Louis besides suppressed Jansenism. Despi Te this concern with spiritual orthodoxy, he favored Gallicanism, and contention with the Catholic Popes approached split ( 1673? 93 ) before Louis abandoned this position. ? ? Foreign Policy Louis strove smartly for domination in foreign personal businesss. His matrimony ( 1660 ) to the Spanish princess Marie Th? R? se served as a stalking-horse for the War of Devolution ( 1667? 68 ) , which netted him portion of Flanders, although the Dutch so moved against him with the Triple Alliance of 1668. Relationss with the Dutch were exacerbated by commercial competition and in 1672 Louis, determined to oppress Holland, began the tierce of the Dutch Wars, which depleted his treasury.For the following 10 old ages the male monarch limited his policies to diplomatic negotiations. He set up? Chamberss of reunion? to unearth legal evidences for claims on a figure of metropoliss, which Louis quickly annexed. Fear of Louis? s edacity resulted in a European alliance, which confronted him when he attacked the Holy Roman Empire in 1688. This war ended with the Treaty of Ryswick ( 1697 ) , through which Louis lost minor districts. Louis? s last war, the War of the Spanish Succession ( 1701 ? 14 ) , left France in debt and greatly weakened militarily ; however, Louis? s grandson retained the Spanish throne. ? ? The Court Although he had a series of kept womans, Louis XIV eventually came under the influence of Mme de Maintenon, whom he married morganatically ( 1684 ) after the queen? s decease. A great protagonist of the humanistic disciplines, Louis patronized the foremost authors and creative persons of his clip, including Moli? rhenium, Jean Racine, Jean de La Fontaine, and Charles Le Brun. The designer Jules Mansart supervised the edifice of the munificent castle of Versailles. Because of the glare of his tribunal, Louis was called? Le Roi Soleil? [ the Sun King ] and? Le Grand Monarque. ? He was succeeded by his great-grandson, Louis XV.

Toba Tek Singh free essay sample

Tek Singh is a satire on partition and its repercussions. The narration is reliable but not omniscient as the narrator is unaware of the motives and unspoken thoughts of various characters in the story. The story is set up in a time frame of two or three years after partition. The language is simple and deliberately repetitive. Toba Tek Singh is one of the most famous stories by Manto on partition and is among his last ones. It was published in Maktab-e-Jadid in Lahore in 1955. Toba Tek Singh is a district in Punjab Province of Pakistan. The town and district is named after a Sikh religious figure Tek Singh. Legend has it that Mr. Singh, a kind hearted man served water and provided shelter to the worn out and thirsty travellers passing by a small pond (TOBA in Punjabi) which eventually was called Toba Tek Singh, and the surrounding settlement acquired the same name. We will write a custom essay sample on Toba Tek Singh or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There is also a park here named after the Sardar Tek Singh. Every reader at once realizes that it is a powerful satire, and also a bitter indictment of the political process and behavior patterns that brought up the Partition. But Manto`s magic lies in the fact that there is not a single word in the story that tells us so directly. Manto just ushers his readers onto the road and leaves the rest to their vivid imagination. The first sentence of the story tells us that it takes place two or three years after the partition, dropping us abruptly to a very long flashback. The Narrator at the end locates Bishan Singh (Toba Tek Singh) in a No-Man’s-Land between the barbed boundaries of the two nations. As the story takes place after two three years of Partition, it seems highly unbelievable that not only the lunatics, but the people around as well can’t figure out where the place is now. That’s the irony of the partition, where things got so mixed up was that no one in fact knew well where India ends and where Pakistan begins. The point to be taken into account is that â€Å"partition† came up with â€Å"independence†. But arguably if there was any â€Å"independence† it was on a political front, but was â€Å"Man† ever independent? Was he given a choice? Was his voice heard? I am reminded of a couplet from Meer. He says Na Haq Hum Majburoon Pe Tohmat Hai Mukhtari Ki. Chahtay Hain So Aap Karay Hain, Hum Ko Ibbas Badnaam Kiya The story draws a distinction between the two extremes. Either here or there. No in-between exists. Logically speaking, one can’t be in two states at once, just as, in other modes of social distinction, one can’t have two religions or two color skins. Bishan achieves ultimate marginality by dying on the border between two states, thus opting for neither. Set in a madhouse it uses madness as a metaphor for sanity. That if you were sane enough you would have not gone ahead for such division that has lasting effects. The helpless lunatics in the madhouse are unable to perceive the reconstruction happening on the geo-political scene of â€Å"India†. They seem to be speaking in a Ghalibian voice. Bazeecha-e-Atfaal Hai Duniya Mere Aagay. Hota Hai Shab-o-Roz Tamasha Mere Aagay. The World is but a game that children play before my eyes. The Spectacle that passes night and day before my eyes With a touch of sardonic humour the author portrays the confusion when this news reaches the madhouse in Lahore . Therefore the comments and reactions of the various madmen present there must not be dismissed as ludicrous. The metaphor of madness works at different levels. At the most basic level, the madness of the asylum is a metonym for the madness that wreaks havoc in the nation at large. In an ironic manner, the mad are seen as saner than the sane whose ‘reason’ led them to divide a nation into two. Also, the perspective of the mad, those who are at the margins of the society, occupies centrestage and in an inverted manner challenges the rationale of the dominant politics of those at the centre of power. Further ,when the action is set against bizarre scenes of pillage and plunder one becomes aware of the underlying irony in the peace and harmony of the madhouse and the sanity of the madmen pointing to insanity of the so-called â€Å"sane† politicians. The ambiguity of the nationhood is expressed when we are told that one madman got caught up in this whole confusion of Pakistan and Hindustan and Hindustan and Pakistan that he ended up considerably madder than before. The madmen in the Lahore asylum are a microcosm of the society. Through them all sections of the society and targeted and satirized and amidst them is Bihsan Singh who successfully resists all such identities thrust upon them by choosing something that belongs to no one. Manto therefore is not just questioning the two-nation theory but also the ery idea of nationhood as the basis of one’s identity which later creates an ironic personal identity crisis and shatters the sense of belonging. It is worth noticing that Manto has personified a place as a character who happens to be the main protagonist of the story- Toba Tek Singh convincingly signifying the degree of attachment and love he possesses and despite of being far away, Alas! Bishan Singh is indistinguishabl e from Toba Tek Singh as if they account for the same. He seems to be saying. Mat Pooch K Kya Haal Hai Mera Tera Peechay. Tu Dekh K Kya Rang Hai Tera Mere Aagay. You need not to ask how I feel when I am away from you. See for yourself how you feel when you are before my eyes. Toba Tek Singh is given a very absurd choice. To choose between two beloveds that he loves equally. Caught in the act, Bishan Singh does not know what to do and his mind experiences the exertion of forces from opposite ends. Torn by this nonsensical but incumbent choice he has to make, he seems to be murmuring the following line of Ghalib. Eeman Mujhe Rokay hai To Kheenchay Hai Mujhe Kufrr. Ka’aba Meray Peechay Hai Kaleesa Mere Aagay. My Faith Restrains me, while the lure of unbelief attracts me. That way the Ka’aba and this way the Church, Before my eyes. Bishan achieves ultimate marginality by dying on the border between two states, thus opting for neither of the two and therefore not compromising on the unclear existence of Toba Tek Singh. Jaan Tum Par Nisaar Karta Hoon. Mein Nahin Jaanta Dua Kya Hai. I would lay down my life for you. For I do not know what praying for you means. When fiction writes history, literature becomes a unique source of historical data. Fiction records violence; but it also hints at the unnamed and often unnameable guilt and shame of it all. It does more. In its human embodiments of history, it considers the possibility – and the impossibility – of coming to terms with partition, borders, lines, parameters, maps, insiders, outsiders, us and them. If Saadat Hasan Manto could return to Wagah today, he would find that his dream of a subcontinent where people live as people, not members of a religion or caste, remains a dream still. He may recall Faiz’s words: This mottled dawn This night-bitten morning No, this is not the morning We had set out in search of. Or he may wake up Toba Tek Singh, help him stand on no man’s land again.

Free Essays on Cane - Dusk Synthesis

Dusk and the Great Synthesis Throughout much of the novel Cane, Toomer hints to the reader the idea of dusk and other fleeting imagery. As it stated in Karintha â€Å"perfect as dusk as the sun goes down† (Toomer 5) or as described in the Song of the Son, â€Å"In time, for though the sun is setting on†¦Ã¢â‚¬  (Toomer 21) and lastly in Georgia Dusk, â€Å"The setting sun, to indolent to hold†¦Passively darkens.† (Toomer 22) What exactly is meant by these types of imagery? They can be explained in several different manners. Perhaps dusk pertains to the idea of changing, for example, from light to dark. On the other hand it may be an attempt to depict vagueness or a lack of clarity during a specific time. Beyond that, it might even be both. To understand what Toomer is trying to entrust to his reader we must delve deeper into his novel. As stated in the Song of the Son, â€Å"in time†¦ just before an epoch’s sun declines†¦ to catch thy soul leaving, gone.† (Toomer 21) there was a great time when the sun has shone, but now its time for it to go and leave. At this specific moment, although it is too late to retrieve the sun, the sun has not disappeared completely. As the book progresses, we see the black population shift northwards from the southern area known as the black belt. This shift northwards represents two separate but similar ideas. This symbolizes both the loss of a unified, tightly knit sense of community, which is left behind down in Georgia as well as a loss of spirituality and tradition. As Toomer explains in Seventh Street, there is a great migration from the rural south into the urban north. This occurs slowly as the novel continuously advances. Slowly but surely, the black folk culture is being assimilated as the shift northward takes place. A key motive for this loss of culture or rather spirituality could be blamed, namely on their venture for wealth and materialistic pleasures. It is only natural for a human being ... Free Essays on Cane - Dusk Synthesis Free Essays on Cane - Dusk Synthesis Dusk and the Great Synthesis Throughout much of the novel Cane, Toomer hints to the reader the idea of dusk and other fleeting imagery. As it stated in Karintha â€Å"perfect as dusk as the sun goes down† (Toomer 5) or as described in the Song of the Son, â€Å"In time, for though the sun is setting on†¦Ã¢â‚¬  (Toomer 21) and lastly in Georgia Dusk, â€Å"The setting sun, to indolent to hold†¦Passively darkens.† (Toomer 22) What exactly is meant by these types of imagery? They can be explained in several different manners. Perhaps dusk pertains to the idea of changing, for example, from light to dark. On the other hand it may be an attempt to depict vagueness or a lack of clarity during a specific time. Beyond that, it might even be both. To understand what Toomer is trying to entrust to his reader we must delve deeper into his novel. As stated in the Song of the Son, â€Å"in time†¦ just before an epoch’s sun declines†¦ to catch thy soul leaving, gone.† (Toomer 21) there was a great time when the sun has shone, but now its time for it to go and leave. At this specific moment, although it is too late to retrieve the sun, the sun has not disappeared completely. As the book progresses, we see the black population shift northwards from the southern area known as the black belt. This shift northwards represents two separate but similar ideas. This symbolizes both the loss of a unified, tightly knit sense of community, which is left behind down in Georgia as well as a loss of spirituality and tradition. As Toomer explains in Seventh Street, there is a great migration from the rural south into the urban north. This occurs slowly as the novel continuously advances. Slowly but surely, the black folk culture is being assimilated as the shift northward takes place. A key motive for this loss of culture or rather spirituality could be blamed, namely on their venture for wealth and materialistic pleasures. It is only natural for a human being ...

How to Use Psychology in Advertising to Make People Buy

How to Use Psychology in Advertising to Make People Buy 5,000. That’s the number of advertisements that the average consumer is exposed to every day. You are probably thinking†¦ â€Å"How the heck can I make people notice my advertisements?† Advertisers have long discovered that they can leverage psychology to find what attracts attention, leaves an impression, persuades, and leads to the act of purchase. That being said, you can use psychology to make sure that your advertising is actually working. Ok, that’s awesome. But how? If you want to learn how to make your advertisements actually work, by work I mean make people buy your product, keep on scrolling’.👇 On average, people are exposed to nearly 5,000 ads per day. #advertising.The Psychology of Advertising Chances are you specialize in marketing, not psychology, so this area may be a little†¦ fuzzy. So what is the Psychology of Advertising? Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Its no surprise that these two areas converge. Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Basic Types of Advertisements Nowadays, there are so many different types of advertisements. Whether you’re using traditional tactics or digital tactics, understanding the psychology behind your advertisements is important. Here are a few of the basic forms of advertisements: Traditional Commercials Newspaper Magazine Radio Direct mail Billboard Digital Social Google Ads Search Display Inbox Sponsored listings Whether you’re running a Google ad, or just put up a billboard, you’ll want to choose either the thinking or feeling approach for your advertisement. CPM vs. HEM There are two basic models that explain how people process information, the Consumer Processing Model and the Hedonic, Experiential Model. In other words, thinking and feeling models. Chances are you’ll lean towards one model, depending on your product and audience. Ads don’t have to be one or the other, think of it more as a scale. Thinking Thinking approaches of advertisements allow consumers to use logic and reason to buy the product based on features or solving a problem. You can think of this advertisement as facts based if that helps. You should use a thinking approach if: You want to highlight direct information, features, benefits, or advantages. Your product is interpreted as a product used to solve a serious need, for example, migraine medication. It aligns with your brand voice  and target audience. Use the thinking approach if: You want to highlight features, benefits, or information Your product relates to a serious issue The approach aligns with your brand voice + target audience An example of an advertisement that uses a CPM approach, or a thinking approach, is Apple’s commercial that introduces their new feature launch of the iPhone XS and iPhone XR. It’s clear that they are highlighting the specific features and benefits of their products with no fluff. Feeling According to a 2016 Nielson Report, ads that generated emotional response got a 23% lift in sales volume. Feeling approaches use emotion to capture consumer behavior. Whether it’s fun, fantasy, or fear, the HEM approach persuades consumers using emotion. You should use a feeling approach if: You can leverage some type of emotion (humor, fear, love, etc.) that will lead a consumer to buy your product. You want to make light of a situation. It aligns with your brand voice and target audience. Use the feeling approach if: You want to leverage some type of emotion You want to make light of a situation The approach aligns with your brand voice + target audience In this commercial, Apple uses a feel-good approach, persuading people to share gifts. Although this ad doesn’t focus on a specific product or feature, they leverage their brand voice and give consumers a good feeling. With over 21 million views, it’s safe to say they got the message out there. Persuasion Techniques Using Emotion If you’ve decided to use the feeling approach for your advertisement, it’s important to choose the emotion that best appeals to your product, target audience, and brand. I’ve listed 4 of the basic emotions that people use in advertising. Humor Humor drives memorability.  If you’re looking to make people remember your product and your brand, this may be the best option for you. Making people laugh helps people remember your brand in a positive light. A company that slayed the humor game is Old Spice. Using humor in your advertisements makes people remember it more than any other emotion.Fear Using fear in an ad can be tricky, but if done right it can be very effective. This tactic uses fear as a persuasion technique by using your product to solve a problem or to change a behavior. Excitement Using excitement  in your advertising can be perfect if you have a feature launch or something exciting to share with your audience. Excitement causes your mind and body to react, which can make people more likely to act and make a purchasing decision. Sadness Making people sad is a great way to get their attention. I know how awful that sounds, but it’s true. Remember that sad puppy commercial  that Budweiser created back in 2014 with the puppies? It was sad in the beginning but made you feel good at the end, and was very memorable. 4 basic emotions to persuade Humor Fear Excitement Sadness Every emotion persuades consumers in a different way, so make sure that the emotion you choose is the best match for your product and brand, and ultimately helps you towards the goal of your advertisement (a.k.a. make people buy). Recommended Reading: https://.com/blog/marketing-objectives/ Consumer Information Process Now that we covered the basics, it’s important to know how your audience is going to process the information that you’re throwing in their face, literally. There are 7 important steps that happen before your customer purchases. Ultimately, you have control over almost all of these steps. Exposure to Information This is the very first thing that happens when a viewer sees your ad. This step stems from brand awareness. If it’s someone's very first time seeing the ad, let alone your brand, they may not even notice it. That’s why it’s important to factor in repetition to make your audience more exposed to your advertisement. Selective attention Now that your consumer has been exposed to the information, it’s time to grab their attention (and never let go). This step is tricky because you have no control over your consumer and there is no guarantee that they will see your ad. What I mean is that just because you run a commercial, it doesn’t mean people are watching the tv, or just because you run a display ad, it doesn’t mean the consumer even looks at it. You have to make your target audience notice you with all the distractions going on in their everyday life. Using the Color Psychology  principles to attract viewers is one of the smartest ways to achieve their undivided attention. Recommended Reading: https://.com/blog/color-psychology-marketing/ Comprehension This step is pretty important because if your consumer can’t comprehend what you’re selling, chances are they aren’t going to purchase. If you’re using the HEM approach, it’s important that you make sure that your underlying message is clear. Don’t let the message in your advertisement overshine your product. Agreement You’ve captured their attention, they understand what your selling, what’s next? Agreement. If you have a credible message that aligns with your target audience and their needs, this step should naturally happen. If you want more tips on creating effective articles, read this. Retention and Retrieval Think back to the last ad you saw that you actually stood out. Why did it stand out to you? This is your chance to make your ad stand out from the rest so when the consumer is ready to purchase, they think of you and not your competition. Check out what your competitors are doing and make sure that your advertisement is different than theirs (and better 😉). Decision Making At this step you’re so close, yet so far away. Your consumer realizes that your product may be right for them, but there are so many considerations in the decision making process. Adding a call to action could be the extra push that your consumer needs to buy your product. If the consumer decides to buy your product after seeing your advertisement, it doesn’t mean that they will follow through. Keep in mind that the product isn’t sold until that purchase is made. Action This final step was the goal all along, to make the consumer purchase your product. Give yourself a pat on the back because this means your advertisement worked. Through all the ads that consumers are exposed to and the different steps their brain takes before purchasing a product, they chose yours. How to Use Psychology in Advertising to Make People Buy 5,000. That’s the number of advertisements that the average consumer is exposed to every day. You are probably thinking†¦ â€Å"How the heck can I make people notice my advertisements?† Advertisers have long discovered that they can leverage psychology to find what attracts attention, leaves an impression, persuades, and leads to the act of purchase. That being said, you can use psychology to make sure that your advertising is actually working. Ok, that’s awesome. But how? If you want to learn how to make your advertisements actually work, by work I mean make people buy your product, keep on scrolling’.👇 On average, people are exposed to nearly 5,000 ads per day. #advertising.The Psychology of Advertising Chances are you specialize in marketing, not psychology, so this area may be a little†¦ fuzzy. So what is the Psychology of Advertising? Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Its no surprise that these two areas converge. Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Basic Types of Advertisements Nowadays, there are so many different types of advertisements. Whether you’re using traditional tactics or digital tactics, understanding the psychology behind your advertisements is important. Here are a few of the basic forms of advertisements: Traditional Commercials Newspaper Magazine Radio Direct mail Billboard Digital Social Google Ads Search Display Inbox Sponsored listings Whether you’re running a Google ad, or just put up a billboard, you’ll want to choose either the thinking or feeling approach for your advertisement. CPM vs. HEM There are two basic models that explain how people process information, the Consumer Processing Model and the Hedonic, Experiential Model. In other words, thinking and feeling models. Chances are you’ll lean towards one model, depending on your product and audience. Ads don’t have to be one or the other, think of it more as a scale. Thinking Thinking approaches of advertisements allow consumers to use logic and reason to buy the product based on features or solving a problem. You can think of this advertisement as facts based if that helps. You should use a thinking approach if: You want to highlight direct information, features, benefits, or advantages. Your product is interpreted as a product used to solve a serious need, for example, migraine medication. It aligns with your brand voice  and target audience. Use the thinking approach if: You want to highlight features, benefits, or information Your product relates to a serious issue The approach aligns with your brand voice + target audience Recommended Reading: https://.com/blog/brand-voice-guidelines/ An example of an advertisement that uses a CPM approach, or a thinking approach, is Apple’s commercial that introduces their new feature launch of the iPhone XS and iPhone XR. It’s clear that they are highlighting the specific features and benefits of their products with no fluff. Feeling According to a 2016 Nielson Report, ads that generated emotional response got a 23% lift in sales volume. Feeling approaches use emotion to capture consumer behavior. Whether it’s fun, fantasy, or fear, the HEM approach persuades consumers using emotion. You should use a feeling approach if: You can leverage some type of emotion (humor, fear, love, etc.) that will lead a consumer to buy your product. You want to make light of a situation. It aligns with your brand voice and target audience. Use the feeling approach if: You want to leverage some type of emotion You want to make light of a situation The approach aligns with your brand voice + target audience In this commercial, Apple uses a feel-good approach, persuading people to share gifts. Although this ad doesn’t focus on a specific product or feature, they leverage their brand voice and give consumers a good feeling. With over 21 million views, it’s safe to say they got the message out there. Persuasion Techniques Using Emotion If you’ve decided to use the feeling approach for your advertisement, it’s important to choose the emotion that best appeals to your product, target audience, and brand. I’ve listed 4 of the basic emotions that people use in advertising. Humor Humor drives memorability.  If you’re looking to make people remember your product and your brand, this may be the best option for you. Making people laugh helps people remember your brand in a positive light. A company that slayed the humor game is Old Spice. Using humor in your advertisements makes people remember it more than any other emotion.Fear Using fear in an ad can be tricky, but if done right it can be very effective. This tactic uses fear as a persuasion technique by using your product to solve a problem or to change a behavior. Excitement Using excitement  in your advertising can be perfect if you have a feature launch or something exciting to share with your audience. Excitement causes your mind and body to react, which can make people more likely to act and make a purchasing decision. Sadness Making people sad is a great way to get their attention. I know how awful that sounds, but it’s true. Remember that sad puppy commercial  that Budweiser created back in 2014 with the puppies? It was sad in the beginning but made you feel good at the end, and was very memorable. 4 basic emotions to persuade Humor Fear Excitement Sadness Every emotion persuades consumers in a different way, so make sure that the emotion you choose is the best match for your product and brand, and ultimately helps you towards the goal of your advertisement (a.k.a. make people buy). Recommended Reading: https://.com/blog/marketing-objectives/ Consumer Information Process Now that we covered the basics, it’s important to know how your audience is going to process the information that you’re throwing in their face, literally. There are 7 important steps that happen before your customer purchases. Ultimately, you have control over almost all of these steps. Exposure to Information This is the very first thing that happens when a viewer sees your ad. This step stems from brand awareness. If it’s someone's very first time seeing the ad, let alone your brand, they may not even notice it. That’s why it’s important to factor in repetition to make your audience more exposed to your advertisement. Selective attention Now that your consumer has been exposed to the information, it’s time to grab their attention (and never let go). This step is tricky because you have no control over your consumer and there is no guarantee that they will see your ad. What I mean is that just because you run a commercial, it doesn’t mean people are watching the tv, or just because you run a display ad, it doesn’t mean the consumer even looks at it. You have to make your target audience notice you with all the distractions going on in their everyday life. Using the Color Psychology  principles to attract viewers is one of the smartest ways to achieve their undivided attention. Recommended Reading: https://.com/blog/color-psychology-marketing/ Comprehension This step is pretty important because if your consumer can’t comprehend what you’re selling, chances are they aren’t going to purchase. If you’re using the HEM approach, it’s important that you make sure that your underlying message is clear. Don’t let the message in your advertisement overshine your product. Agreement You’ve captured their attention, they understand what your selling, what’s next? Agreement. If you have a credible message that aligns with your target audience and their needs, this step should naturally happen. If you want more tips on creating effective articles, read this. Retention and Retrieval Think back to the last ad you saw that you actually stood out. Why did it stand out to you? This is your chance to make your ad stand out from the rest so when the consumer is ready to purchase, they think of you and not your competition. Check out what your competitors are doing and make sure that your advertisement is different than theirs (and better 😉). Decision Making At this step you’re so close, yet so far away. Your consumer realizes that your product may be right for them, but there are so many considerations in the decision making process. Adding a call to action could be the extra push that your consumer needs to buy your product. If the consumer decides to buy your product after seeing your advertisement, it doesn’t mean that they will follow through. Keep in mind that the product isn’t sold until that purchase is made. Action This final step was the goal all along, to make the consumer purchase your product. Give yourself a pat on the back because this means your advertisement worked. Through all the ads that consumers are exposed to and the different steps their brain takes before purchasing a product, they chose yours.

UK Company Law Shareholders and Directors Essay

UK Company Law Shareholders and Directors - Essay Example If S has began to take less active part in the management of the company, she can be paid less than the agreed amount. However, this should be done according to the laid down procedure. In her present state, she is entitled to be paid the agreed amount of money that is 30,000 Pounds. Paying her 10,000 is unjustified because in order to effect this, the directors must pass a special resolution requiring that: - (1) In absence of any express words in the articles requiring that a director who takes a less active role in the company shall be entitled a salary three times less of his / her monthly, she is entitled for the whole pay of 30,000 pounds. (2) In absence of any special resolution, which is passed at a general meeting o a company by a majority of 75% of members present and entitled to vote, the directive of the directors to the payroll staff to pay S 10,000 pounds is unjustified. In this case S can challenge the decision of the directors in a court of law if they adamantly refuse to pay her 30,000 pounds, which she is entitled to be paid till the meeting is convened, and resolution passed to this effect. First of all, the proposal has to be approved by the directions who make-up the board. The board shall decide the date and time of the general meeting and secretary will be authorized to convene the meeting. The directors will also approve the draft of notice, special resolution and explanatory statement. Secondly, the special resolution should be passed in the general meeting held on the appointed date. Thirdly, within thirty days of the passing of the resolution the company has to file a certified copy of the resolution. After the approval, the company should file printed copies of the articles with the registrar of companies within one month of the date of the receipt of approval. The company Act provides that, subject to the provisions of the Act and to the conditions contained in this