Free Essays on Cane - Dusk Synthesis

Dusk and the Great Synthesis Throughout much of the novel Cane, Toomer hints to the reader the idea of dusk and other fleeting imagery. As it stated in Karintha â€Å"perfect as dusk as the sun goes down† (Toomer 5) or as described in the Song of the Son, â€Å"In time, for though the sun is setting on†¦Ã¢â‚¬  (Toomer 21) and lastly in Georgia Dusk, â€Å"The setting sun, to indolent to hold†¦Passively darkens.† (Toomer 22) What exactly is meant by these types of imagery? They can be explained in several different manners. Perhaps dusk pertains to the idea of changing, for example, from light to dark. On the other hand it may be an attempt to depict vagueness or a lack of clarity during a specific time. Beyond that, it might even be both. To understand what Toomer is trying to entrust to his reader we must delve deeper into his novel. As stated in the Song of the Son, â€Å"in time†¦ just before an epoch’s sun declines†¦ to catch thy soul leaving, gone.† (Toomer 21) there was a great time when the sun has shone, but now its time for it to go and leave. At this specific moment, although it is too late to retrieve the sun, the sun has not disappeared completely. As the book progresses, we see the black population shift northwards from the southern area known as the black belt. This shift northwards represents two separate but similar ideas. This symbolizes both the loss of a unified, tightly knit sense of community, which is left behind down in Georgia as well as a loss of spirituality and tradition. As Toomer explains in Seventh Street, there is a great migration from the rural south into the urban north. This occurs slowly as the novel continuously advances. Slowly but surely, the black folk culture is being assimilated as the shift northward takes place. A key motive for this loss of culture or rather spirituality could be blamed, namely on their venture for wealth and materialistic pleasures. It is only natural for a human being ... Free Essays on Cane - Dusk Synthesis Free Essays on Cane - Dusk Synthesis Dusk and the Great Synthesis Throughout much of the novel Cane, Toomer hints to the reader the idea of dusk and other fleeting imagery. As it stated in Karintha â€Å"perfect as dusk as the sun goes down† (Toomer 5) or as described in the Song of the Son, â€Å"In time, for though the sun is setting on†¦Ã¢â‚¬  (Toomer 21) and lastly in Georgia Dusk, â€Å"The setting sun, to indolent to hold†¦Passively darkens.† (Toomer 22) What exactly is meant by these types of imagery? They can be explained in several different manners. Perhaps dusk pertains to the idea of changing, for example, from light to dark. On the other hand it may be an attempt to depict vagueness or a lack of clarity during a specific time. Beyond that, it might even be both. To understand what Toomer is trying to entrust to his reader we must delve deeper into his novel. As stated in the Song of the Son, â€Å"in time†¦ just before an epoch’s sun declines†¦ to catch thy soul leaving, gone.† (Toomer 21) there was a great time when the sun has shone, but now its time for it to go and leave. At this specific moment, although it is too late to retrieve the sun, the sun has not disappeared completely. As the book progresses, we see the black population shift northwards from the southern area known as the black belt. This shift northwards represents two separate but similar ideas. This symbolizes both the loss of a unified, tightly knit sense of community, which is left behind down in Georgia as well as a loss of spirituality and tradition. As Toomer explains in Seventh Street, there is a great migration from the rural south into the urban north. This occurs slowly as the novel continuously advances. Slowly but surely, the black folk culture is being assimilated as the shift northward takes place. A key motive for this loss of culture or rather spirituality could be blamed, namely on their venture for wealth and materialistic pleasures. It is only natural for a human being ...

How to Use Psychology in Advertising to Make People Buy

How to Use Psychology in Advertising to Make People Buy 5,000. That’s the number of advertisements that the average consumer is exposed to every day. You are probably thinking†¦ â€Å"How the heck can I make people notice my advertisements?† Advertisers have long discovered that they can leverage psychology to find what attracts attention, leaves an impression, persuades, and leads to the act of purchase. That being said, you can use psychology to make sure that your advertising is actually working. Ok, that’s awesome. But how? If you want to learn how to make your advertisements actually work, by work I mean make people buy your product, keep on scrolling’.👇 On average, people are exposed to nearly 5,000 ads per day. #advertising.The Psychology of Advertising Chances are you specialize in marketing, not psychology, so this area may be a little†¦ fuzzy. So what is the Psychology of Advertising? Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Its no surprise that these two areas converge. Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Basic Types of Advertisements Nowadays, there are so many different types of advertisements. Whether you’re using traditional tactics or digital tactics, understanding the psychology behind your advertisements is important. Here are a few of the basic forms of advertisements: Traditional Commercials Newspaper Magazine Radio Direct mail Billboard Digital Social Google Ads Search Display Inbox Sponsored listings Whether you’re running a Google ad, or just put up a billboard, you’ll want to choose either the thinking or feeling approach for your advertisement. CPM vs. HEM There are two basic models that explain how people process information, the Consumer Processing Model and the Hedonic, Experiential Model. In other words, thinking and feeling models. Chances are you’ll lean towards one model, depending on your product and audience. Ads don’t have to be one or the other, think of it more as a scale. Thinking Thinking approaches of advertisements allow consumers to use logic and reason to buy the product based on features or solving a problem. You can think of this advertisement as facts based if that helps. You should use a thinking approach if: You want to highlight direct information, features, benefits, or advantages. Your product is interpreted as a product used to solve a serious need, for example, migraine medication. It aligns with your brand voice  and target audience. Use the thinking approach if: You want to highlight features, benefits, or information Your product relates to a serious issue The approach aligns with your brand voice + target audience An example of an advertisement that uses a CPM approach, or a thinking approach, is Apple’s commercial that introduces their new feature launch of the iPhone XS and iPhone XR. It’s clear that they are highlighting the specific features and benefits of their products with no fluff. Feeling According to a 2016 Nielson Report, ads that generated emotional response got a 23% lift in sales volume. Feeling approaches use emotion to capture consumer behavior. Whether it’s fun, fantasy, or fear, the HEM approach persuades consumers using emotion. You should use a feeling approach if: You can leverage some type of emotion (humor, fear, love, etc.) that will lead a consumer to buy your product. You want to make light of a situation. It aligns with your brand voice and target audience. Use the feeling approach if: You want to leverage some type of emotion You want to make light of a situation The approach aligns with your brand voice + target audience In this commercial, Apple uses a feel-good approach, persuading people to share gifts. Although this ad doesn’t focus on a specific product or feature, they leverage their brand voice and give consumers a good feeling. With over 21 million views, it’s safe to say they got the message out there. Persuasion Techniques Using Emotion If you’ve decided to use the feeling approach for your advertisement, it’s important to choose the emotion that best appeals to your product, target audience, and brand. I’ve listed 4 of the basic emotions that people use in advertising. Humor Humor drives memorability.  If you’re looking to make people remember your product and your brand, this may be the best option for you. Making people laugh helps people remember your brand in a positive light. A company that slayed the humor game is Old Spice. Using humor in your advertisements makes people remember it more than any other emotion.Fear Using fear in an ad can be tricky, but if done right it can be very effective. This tactic uses fear as a persuasion technique by using your product to solve a problem or to change a behavior. Excitement Using excitement  in your advertising can be perfect if you have a feature launch or something exciting to share with your audience. Excitement causes your mind and body to react, which can make people more likely to act and make a purchasing decision. Sadness Making people sad is a great way to get their attention. I know how awful that sounds, but it’s true. Remember that sad puppy commercial  that Budweiser created back in 2014 with the puppies? It was sad in the beginning but made you feel good at the end, and was very memorable. 4 basic emotions to persuade Humor Fear Excitement Sadness Every emotion persuades consumers in a different way, so make sure that the emotion you choose is the best match for your product and brand, and ultimately helps you towards the goal of your advertisement (a.k.a. make people buy). Recommended Reading: https://.com/blog/marketing-objectives/ Consumer Information Process Now that we covered the basics, it’s important to know how your audience is going to process the information that you’re throwing in their face, literally. There are 7 important steps that happen before your customer purchases. Ultimately, you have control over almost all of these steps. Exposure to Information This is the very first thing that happens when a viewer sees your ad. This step stems from brand awareness. If it’s someone's very first time seeing the ad, let alone your brand, they may not even notice it. That’s why it’s important to factor in repetition to make your audience more exposed to your advertisement. Selective attention Now that your consumer has been exposed to the information, it’s time to grab their attention (and never let go). This step is tricky because you have no control over your consumer and there is no guarantee that they will see your ad. What I mean is that just because you run a commercial, it doesn’t mean people are watching the tv, or just because you run a display ad, it doesn’t mean the consumer even looks at it. You have to make your target audience notice you with all the distractions going on in their everyday life. Using the Color Psychology  principles to attract viewers is one of the smartest ways to achieve their undivided attention. Recommended Reading: https://.com/blog/color-psychology-marketing/ Comprehension This step is pretty important because if your consumer can’t comprehend what you’re selling, chances are they aren’t going to purchase. If you’re using the HEM approach, it’s important that you make sure that your underlying message is clear. Don’t let the message in your advertisement overshine your product. Agreement You’ve captured their attention, they understand what your selling, what’s next? Agreement. If you have a credible message that aligns with your target audience and their needs, this step should naturally happen. If you want more tips on creating effective articles, read this. Retention and Retrieval Think back to the last ad you saw that you actually stood out. Why did it stand out to you? This is your chance to make your ad stand out from the rest so when the consumer is ready to purchase, they think of you and not your competition. Check out what your competitors are doing and make sure that your advertisement is different than theirs (and better 😉). Decision Making At this step you’re so close, yet so far away. Your consumer realizes that your product may be right for them, but there are so many considerations in the decision making process. Adding a call to action could be the extra push that your consumer needs to buy your product. If the consumer decides to buy your product after seeing your advertisement, it doesn’t mean that they will follow through. Keep in mind that the product isn’t sold until that purchase is made. Action This final step was the goal all along, to make the consumer purchase your product. Give yourself a pat on the back because this means your advertisement worked. Through all the ads that consumers are exposed to and the different steps their brain takes before purchasing a product, they chose yours. How to Use Psychology in Advertising to Make People Buy 5,000. That’s the number of advertisements that the average consumer is exposed to every day. You are probably thinking†¦ â€Å"How the heck can I make people notice my advertisements?† Advertisers have long discovered that they can leverage psychology to find what attracts attention, leaves an impression, persuades, and leads to the act of purchase. That being said, you can use psychology to make sure that your advertising is actually working. Ok, that’s awesome. But how? If you want to learn how to make your advertisements actually work, by work I mean make people buy your product, keep on scrolling’.👇 On average, people are exposed to nearly 5,000 ads per day. #advertising.The Psychology of Advertising Chances are you specialize in marketing, not psychology, so this area may be a little†¦ fuzzy. So what is the Psychology of Advertising? Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Its no surprise that these two areas converge. Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Basic Types of Advertisements Nowadays, there are so many different types of advertisements. Whether you’re using traditional tactics or digital tactics, understanding the psychology behind your advertisements is important. Here are a few of the basic forms of advertisements: Traditional Commercials Newspaper Magazine Radio Direct mail Billboard Digital Social Google Ads Search Display Inbox Sponsored listings Whether you’re running a Google ad, or just put up a billboard, you’ll want to choose either the thinking or feeling approach for your advertisement. CPM vs. HEM There are two basic models that explain how people process information, the Consumer Processing Model and the Hedonic, Experiential Model. In other words, thinking and feeling models. Chances are you’ll lean towards one model, depending on your product and audience. Ads don’t have to be one or the other, think of it more as a scale. Thinking Thinking approaches of advertisements allow consumers to use logic and reason to buy the product based on features or solving a problem. You can think of this advertisement as facts based if that helps. You should use a thinking approach if: You want to highlight direct information, features, benefits, or advantages. Your product is interpreted as a product used to solve a serious need, for example, migraine medication. It aligns with your brand voice  and target audience. Use the thinking approach if: You want to highlight features, benefits, or information Your product relates to a serious issue The approach aligns with your brand voice + target audience Recommended Reading: https://.com/blog/brand-voice-guidelines/ An example of an advertisement that uses a CPM approach, or a thinking approach, is Apple’s commercial that introduces their new feature launch of the iPhone XS and iPhone XR. It’s clear that they are highlighting the specific features and benefits of their products with no fluff. Feeling According to a 2016 Nielson Report, ads that generated emotional response got a 23% lift in sales volume. Feeling approaches use emotion to capture consumer behavior. Whether it’s fun, fantasy, or fear, the HEM approach persuades consumers using emotion. You should use a feeling approach if: You can leverage some type of emotion (humor, fear, love, etc.) that will lead a consumer to buy your product. You want to make light of a situation. It aligns with your brand voice and target audience. Use the feeling approach if: You want to leverage some type of emotion You want to make light of a situation The approach aligns with your brand voice + target audience In this commercial, Apple uses a feel-good approach, persuading people to share gifts. Although this ad doesn’t focus on a specific product or feature, they leverage their brand voice and give consumers a good feeling. With over 21 million views, it’s safe to say they got the message out there. Persuasion Techniques Using Emotion If you’ve decided to use the feeling approach for your advertisement, it’s important to choose the emotion that best appeals to your product, target audience, and brand. I’ve listed 4 of the basic emotions that people use in advertising. Humor Humor drives memorability.  If you’re looking to make people remember your product and your brand, this may be the best option for you. Making people laugh helps people remember your brand in a positive light. A company that slayed the humor game is Old Spice. Using humor in your advertisements makes people remember it more than any other emotion.Fear Using fear in an ad can be tricky, but if done right it can be very effective. This tactic uses fear as a persuasion technique by using your product to solve a problem or to change a behavior. Excitement Using excitement  in your advertising can be perfect if you have a feature launch or something exciting to share with your audience. Excitement causes your mind and body to react, which can make people more likely to act and make a purchasing decision. Sadness Making people sad is a great way to get their attention. I know how awful that sounds, but it’s true. Remember that sad puppy commercial  that Budweiser created back in 2014 with the puppies? It was sad in the beginning but made you feel good at the end, and was very memorable. 4 basic emotions to persuade Humor Fear Excitement Sadness Every emotion persuades consumers in a different way, so make sure that the emotion you choose is the best match for your product and brand, and ultimately helps you towards the goal of your advertisement (a.k.a. make people buy). Recommended Reading: https://.com/blog/marketing-objectives/ Consumer Information Process Now that we covered the basics, it’s important to know how your audience is going to process the information that you’re throwing in their face, literally. There are 7 important steps that happen before your customer purchases. Ultimately, you have control over almost all of these steps. Exposure to Information This is the very first thing that happens when a viewer sees your ad. This step stems from brand awareness. If it’s someone's very first time seeing the ad, let alone your brand, they may not even notice it. That’s why it’s important to factor in repetition to make your audience more exposed to your advertisement. Selective attention Now that your consumer has been exposed to the information, it’s time to grab their attention (and never let go). This step is tricky because you have no control over your consumer and there is no guarantee that they will see your ad. What I mean is that just because you run a commercial, it doesn’t mean people are watching the tv, or just because you run a display ad, it doesn’t mean the consumer even looks at it. You have to make your target audience notice you with all the distractions going on in their everyday life. Using the Color Psychology  principles to attract viewers is one of the smartest ways to achieve their undivided attention. Recommended Reading: https://.com/blog/color-psychology-marketing/ Comprehension This step is pretty important because if your consumer can’t comprehend what you’re selling, chances are they aren’t going to purchase. If you’re using the HEM approach, it’s important that you make sure that your underlying message is clear. Don’t let the message in your advertisement overshine your product. Agreement You’ve captured their attention, they understand what your selling, what’s next? Agreement. If you have a credible message that aligns with your target audience and their needs, this step should naturally happen. If you want more tips on creating effective articles, read this. Retention and Retrieval Think back to the last ad you saw that you actually stood out. Why did it stand out to you? This is your chance to make your ad stand out from the rest so when the consumer is ready to purchase, they think of you and not your competition. Check out what your competitors are doing and make sure that your advertisement is different than theirs (and better 😉). Decision Making At this step you’re so close, yet so far away. Your consumer realizes that your product may be right for them, but there are so many considerations in the decision making process. Adding a call to action could be the extra push that your consumer needs to buy your product. If the consumer decides to buy your product after seeing your advertisement, it doesn’t mean that they will follow through. Keep in mind that the product isn’t sold until that purchase is made. Action This final step was the goal all along, to make the consumer purchase your product. Give yourself a pat on the back because this means your advertisement worked. Through all the ads that consumers are exposed to and the different steps their brain takes before purchasing a product, they chose yours.

UK Company Law Shareholders and Directors Essay

UK Company Law Shareholders and Directors - Essay Example If S has began to take less active part in the management of the company, she can be paid less than the agreed amount. However, this should be done according to the laid down procedure. In her present state, she is entitled to be paid the agreed amount of money that is 30,000 Pounds. Paying her 10,000 is unjustified because in order to effect this, the directors must pass a special resolution requiring that: - (1) In absence of any express words in the articles requiring that a director who takes a less active role in the company shall be entitled a salary three times less of his / her monthly, she is entitled for the whole pay of 30,000 pounds. (2) In absence of any special resolution, which is passed at a general meeting o a company by a majority of 75% of members present and entitled to vote, the directive of the directors to the payroll staff to pay S 10,000 pounds is unjustified. In this case S can challenge the decision of the directors in a court of law if they adamantly refuse to pay her 30,000 pounds, which she is entitled to be paid till the meeting is convened, and resolution passed to this effect. First of all, the proposal has to be approved by the directions who make-up the board. The board shall decide the date and time of the general meeting and secretary will be authorized to convene the meeting. The directors will also approve the draft of notice, special resolution and explanatory statement. Secondly, the special resolution should be passed in the general meeting held on the appointed date. Thirdly, within thirty days of the passing of the resolution the company has to file a certified copy of the resolution. After the approval, the company should file printed copies of the articles with the registrar of companies within one month of the date of the receipt of approval. The company Act provides that, subject to the provisions of the Act and to the conditions contained in this

Microeconomics Essay Example | Topics and Well Written Essays - 250 words

Microeconomics - Essay Example 2. Explain the difference between a private good and a public good. Why has there been an increase in the number of public goods "produced" by governments? Public Goods are goods that are non-rival and non-excludable, quite the opposite of Private Goods (Experimental Economics Center). Public goods, being non-rival, means that the marginal utility used-up by one consumer does not limit the marginal utility that another consumer will use. Private goods, on the other hand, are rival goods, which mean that if there are a total of 10 pencils in the market and Consumer A utilizes 4 of those pencils, then the marginal utility enjoyed by Consumer B is decreased to only 6 pencils. Public goods are non-excludable; which basically means that one consumer does not block other consumers from using up the public good. This differs from private goods in that should consumers use up the supply of private goods, other consumers are excluded from enjoying the private good. In Economics, one of the ca uses of Market Failure is public good and the tendency of the consumers to free-ride.

Hiring and Firing Essay Example for Free

Hiring and Firing Essay This essay will identify and discuss the different recruitment and selection practices of organizations in the UK and these practices will be compared to the counterparts in the rest of European Countries. The essay will also comment on the pitfalls in the UK organizations which have led to tied hands of the managers in these corporations. The terminating practices in the organizations of UK will also be discussed and the pitfalls will be compared to the companies based in the European Countries. This is the reason why fewer students are choosing IT related fields in their graduate degrees as there are no jobs available for the locals in these companies. This is a pitfall that has been dug by these IT companies themselves as they will not receive any talent from the local market if there is a restriction of off-shoring in the future (MarketWatch 2006). Poor Recruitment Practice in UK A people assessment company, Talent Q that helps employers in managing and recruiting talent, has found many companies and managers to be taking poor decisions routinely when hiring employees. There are many bad consequences of this poor hiring practice as the fall in productivity is equal to GBP 2,400 per annum for each worker who finds himself misplaced in a job which he does not want to do or is not capable of performing. Effectively, the aggregate amount goes up to GBP 5million per annum for the economy of UK (M2PressWIRE 2007). According to an official survey of Talent Q, 24 percent of the employees who were recruited were not asked to give an aptitude test and another 44 percent of the personnel who were hired were not short-listed using any personality test. Based on 25 years of academic research across many companies of large scale, these findings were processed through a model which is universally accepted. This model demonstrates the cast iron effectiveness of the assessment. The true extent of the issues for the employers became clear when these results were combined with salary data from Office for National Statistics. The CEO of Talent Q commented that the organizations often fail to employ people on the basis of aptitude test and personality test. However, employing people on the basis of gut feeling is by far the worst employment technique known, whereas many studies have shown that when employers use assessment techniques to find out the personaliy and aptitude of a person, they get much better results (M2PressWIRE 2007). Word of Mouth Recruiting The applicants who apply through word-of-mouth are found to be more suitable than the recruits obtained by advertising and are more likely to stay longer in the job. However, it is not always the case that the best candidate for a job is selected through word-of-mouth applications. This practice for recruitment is being practiced in the UK at higher rates among the senior levels and is known as headhunting. The objective of these seniors is to fill the higher paying jobs with the people whom they know or are there relatives (HRM Guide Network 2007). Promise of Bonuses The promise of bonuses while recruiting the employees has been the worst pitfall of the recruitment practices in the UK. Mercer Consulting has found through research that the overall pay of CEOs in the UK from bonuses has grown from 13 percent to 19 percent in 2004 (Mercer Human Resource Consulting 2004). There has been a major effect on the earnings growth rates in the UK because of the large number of bonuses that were paid in the recent years (Freeman 2002). This practice of attracting talent through offering bonuses does not guarantee a motivated employee. This ensures only that decisions are made by the employees that get him the bonuses and these decisions may harm the company in the long-run. The companies in the UK are also using bonuses as a tool for employee retention and this practice is becoming quite common in the UK economy. However, the new plan to attract new talent and to lay off the existing employees is not in the hands of the managers at middle or lower level. The senior management is most of the companies makes such decisions (Nisar 2007). Off-shoring in the UK Many companies in the UK, especially those related to IT and innovation, are hiring skilled but relatively cheap labor from overseas. This hiring has been allowed by the government because of which work permits and visas have also been allotted to thousands of workers from abroad. Although these cost effective options cannot be ignored by the managers but they find their hands tied when they find cheap labor which can help the company reduce cost (MarketWatch 2006). The Responsibility of the Managers The managers and personal secretaries are getting increasingly responsible for the recruitment of unfilled vacancies. However, these managers cannot be so sure about hiring the right person or deciding a testing system for the vacancy. Where these managers are asked to cut costs, they are also asked to hire the best person. However, tests such as aptitude test, personality test, skill test or psychometric tests can be very expensive. This is in contradiction to cheap hiring and many managers find themselves in a position of hiring a person not fit for job because of fixed or limited budget allocated for hiring (Renshaw 2003). According to the head of a psychometric company, most of the employees are hired within the first five minutes of an interview which is done with the help of instincts. Although in these five minutes, the conversation does not go beyond smiles and introductions but many think that this is the best practice. Hiring through taking tests has been proved to be the best technique which many managers in the UK do not follow. Those employees who are hired without these tests, they are more likely to immerse the company in losses (Renshaw 2003). Lowering Hiring Requirements The companies with vacancies in the Europe mostly respond with lowering the hiring requirements so as to lower the cost associated with hiring. These chances although increase the chances of filling the vacancy but it also results in a match that resists or terminates when he is hit by a requirement that he cannot address to because of lower level of skills or experience. When searching costs are high, the European employers are more likely to hire under qualified employees for temporary positions. One of the consequences of hiring an under qualified person is high firing costs if the employee is able to get a permanent contract (Brencic 2009). Temporary Employment Practices in the Europe Many countries in Europe ban or restrict the use of temporary workers. However, there has been a growing acceptance for the temporary employment in the region. Many companies which do not want to rush in hiring and then make a wrong choice are hiring temporary employees. The UK, Luxembourg, Netherlands and Denmark are the countries among those which have temporary labor markets, but the countries like Greece, Italy, Spain, France, Belgium, Germany and Portugal still have stringent policies over temporary hiring (Messmer 1994). Firing Practices in Europe The economies of Europe have been awfully trailing US and other developed countries because of forests of red tape, vast welfare, overregulation and restrictive hiring and firing practices. Firing Limitations in UK Due to the implementation of several equal employment opportunity acts and laws in the United Kingdom, the employers are restricted to fire or layoff employees. This literally throws a manager at his seat with his hands tied as he cannot fire any employee who is not performing. According to the laws, based on the personal status of the worker, an employer may not establish hiring or recruiting criteria. Employers are not allowed to retaliate against, lay-off or fire their employees citing reasons based on the personal status outlined in the federal legislation of anti-discrimination. The labor is protected with the act of penalties and recourse which says that if an employee is discriminated in the areas of firing and hiring, he may collect all the monetary damages that are done by the employer (Pearson 2010). Firing Practices in Germany In December 2000, the Vauxhall Motors Luton announced the closure of a facility with firing of approximately 2000 people. No details were announced publicly about the firing of employees and what benefits would they get. The employees being affected were not told about the decision that the management was about to take about the closure of a facility. The employees were not even told why the facility was closed or why were they being fired (Butler, Sweeney and Crundwell 2009). This shows that the firing practices in Germany are very different as compared to UK, where a company has very limited power to fire permanent employees. In Germany, however, the companies have power to lay-off the employees whenever they want without presenting any reason. Similarities of Firing Practices in UK and other European Countries In this time of economic downturn, when many large corporations are engaging in downsizing practices, the countries like UK, Italy, France and Germany are targeting the older employees for lay-offs. The reason behind is quite logical as the employees grow older, they become less productive and the company find more talented young people to replace them (Cattaneo et al.  2010). The organizations in most of the economies of Europe view older employees as more disposable and give little value to them (Barth et al. , 1993; Eastman, 1993; Loretto and White, 2006). Conclusion There are certain similarities in the UK and Europe companies when it comes to laying-off or recruitment of the employees. However, the differences are more as the UK companies are bound by laws and strict regulations for firing employees which literally ties the hands of the managers when it comes to firing and hiring of the employees.

Elements of Marketing New Zealand for Tourism :: Tourism Destination Marketing

Introduction The Bay of islands is one of the most beautiful parts of New Zealand and has 144 islands. It can also claim to be the birth place of New Zealand. The Bay Island with its warm climate and water based activities is a popular destination for New Zealand holiday makers and international tourist. The bay has many interesting historic towns including Pahia, Russell, Waitangi and Kari Keri. There is a broad range of accommodation in the bay of island, as well as attractions and activities, place to eat, and entrainment of all age. Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective. Marketing Mix 1) Product A service is something that cannot be touched. This means that it is harder to market, than a physical Product. Its quality cannot be perceived before it is used. This can complicate convincing a potential tourist to acquire the service and to choose one service offering over any other. Many of the services/products that Bay of Islands offers could easily be offered by other destinations in New Zealand or even abroad. What distinguishes Bay of Islands is that they were first to the market with this type of nature and culture-based tourism product in New Zealand. This is a simple rule of business and it applies greatly in the case of New Zealand. Bay of Islands has managed to carve out some sort of niche product for itself in the north of New Zealand. It is seen as the exemplar of the natural, adventure and heritage product that New Zealand has to offer. 2) Price A very important factor in the marketing mix is the price. Since a service is not physical, its value must be carefully thought out. The price is sometimes the first thing which tourists look at. Depending on the type of service, perceptions of value differ. The price can act as an indicator of quality. A low price may seem as an attempt to cheat the customer in some way. People expect quality to cost and are willing to pay a higher price for it. That is why the service provider must be aware of how much people would pay for his service and why.

Philosophy 201 Essay

Welcome to this introductory course in philosophy. For our first lesson, we are going to examine the question: What is philosophy? There are 4 ways you can get to know what a discipline is: define it, describe it, contrast and compare it with other disciplines, and finally experience it. In this first lesson, we will aim to accomplish the first 3 of these activities. The rest of the course will be an exercise in experiencing philosophy. Tasks View and take notes of the presentation, â€Å"Misconceptions about Philosophy†. Read and take notes from chapter 1 of Philosophy: Critically Thinking about Foundational Beliefs, â€Å"What is Philosophy? † As you read, make sure you understand the following points and questions: * List 4 reasons students often presuppose a low view of philosophy. * Know Socrates’ quote: What is the unexamined life? What did he mean when he said it wasn’t worth living? * Know the etymology of the word â€Å"philosophy. † * Know the working definition of â€Å"philosophy† and explain each of its elements. * List and explain each of the 6 characteristics under the description of philosophy. * Contrast and compare philosophy with religion, science, and art. How are they different and how are they similar? * Explain the value of experiential knowledge in distinction to propositional knowledge. Terms Make sure you fully understand the following terms and concepts: * The unexamined life * The rational animal * Normative claim * Wisdom * Philosophy * Critical examination * Clarification * Justification * Evaluation * Foundational beliefs| * Presupposition * First-order discipline * Second-order discipline * Ambiguous * Vague * Worldview * Scientism * Propositional knowledge * Experiential knowledge| †¢List 4 reasons students often presuppose a low view of philosophy. 1. It’s the image that one has to be super-intelligent to do philosophy. 2. As a discipline, most students study it late in their academic development, most take their first philosophy class in college. 3. Most people don’t think it is very practical. 4. The main reason is that student simply don’t know what it is or how is can benefit them. †¢Know Socrates’ quote: â€Å"The unexamined life is not worth living. † What is the unexamined life? The unexamined life is to go through the motions of life without making the effort to reflect and think about what life is about. What did he mean when he said it wasn’t worth living? When Socrates claims that the unexamined life is not worth living, he is saying that the unexamined life is a sub-human life-it is the life of a lower animal, like a dog or cow. †¢Know the etymology of the word â€Å"philosophy. † †¢Know the working definition of â€Å"philosophy† and explain each of its elements. †¢List and explain each of the 6 characteristics under the description of philosophy. †¢Contrast and compare philosophy with religion, science, and art. How are they different and how are they similar? †¢Explain the value of experiential knowledge in distinction to propositional knowledge. Terms Make sure you fully understand the following terms and concepts: †¢The unexamined life- life as an a animal such as a dog or a cow. †¢The rational animal- unlike other in the animal kingdom, man has the ability to reason and reflect about himself and the world around him. (the cognitive abilities) †¢Normative claim- makes a claim about some action, persons ought to do. (don’t lie and help our fellow man) †¢Wisdom- is knowledge applied in a way that benefits your life. †¢Philosophy- is examining life; is the love of wisdom; is actually the combination of two terms in Greeks: Phileo- is a Greek term for love, meant to express great affection for something and Sophos – is the word for â€Å"wisdom† †¢Critical examination- analysis of what is read or heard rather than taken at face value. †¢Clarification-the meaning of what was said. †¢Justification-what validate the true of this statement or observation. †¢Evaluation- the significance of what one wants clarity on. †¢Foundational beliefs- those that are central and fundamental to one’s overall worldview and yet are often not thought about. †¢Presupposition- are beliefs one usually doesn’t think about or try to prove. †¢First-order discipline †¢Second-order discipline †¢Ambiguous †¢Vague †¢Worldview †¢Scientism †¢Propositional knowledge †¢Experiential knowledge.

Eating Disorders: Disease or Choice

This desire for perfection is one of the main causes of eating disorders for both men and women around the world. While there are many different organizations and reatment establishments, the aid required in overcoming an eating disorder is very expensive. Many insurance companies deny coverage for the treatment of eating disorders because they view it as a choice, because the treatment is too costly, as well as the uncertainty of the treatment for each individual patient.The standards for qualifying as having an eating disorder are very high; it is very difficult to qualify for covered treatment. The government needs to rectify this by providing more health coverage for people with eating disorders, because with the growing impact of the edia, the death rate from eating disorders will only increase. The worldwide role model for generations of women, Barbie, does not fall short of perfection. Although, what many girls do not know, are the horrors of what a real, life-size Barbie woul d be like. Dr.Margo Maine, in her book, Body Wars, reveals the truth behind a human Barbie: â€Å"If Barbie were an actual woman, she would be 5'9†³ tall, have a 39†³ bust, an 18†³ waist, 33†³ hips and a size 3 shoe† (â€Å"Barbies† 1). While these characteristics might sound appealing to some women, this â€Å"perfect† frame would cause a woman many roblems (â€Å"Barbies 1). With these proportions, Barbie would not likely menstruate and would need to walk on all fours as if she were a household pet (â€Å"Barbies 1). The doll's head, hands and feet are also not to scale (â€Å"Barbies† 1).Seeing someone, such as Barbie as perfection is a true example of a distorted body image. The Gale Encyclopedia of Medicine refers to body image as â€Å"a person's mental opinion or description of his or her own physical appearance† (Davidson 690). A falsified body image, the fear of becoming overweight, the refusal to eat foods, and/or bi nge eating ollowed by purging through vomiting, heavy exercise or the use of laxatives are all symptoms that characterize the worldwide epidemic of eating disorders (Prescott 104).Although eating disorders have the highest mortality rate of any mental illness, only 1 in 20 people with eating disorders receive treatment (Kulkarni 1). The lack of federal and state laws encourages the low incidence of treatment (Kulkarni 1). The Federal Mental Health Parity Law only requires health insurance plans (that already offer mental health coverage) to provide the same level of benefits for mental llnesses as for other physical illnesses and diseases (Kulkarni 1). This law does not accept that these insurance plans must provide mental health coverage (Kulkarni 1).The law also allows states to determine which mental illnesses they will provide coverage for (Kulkarni 1). While some states, such as Arkansas, have laws providing coverage for all mental illnesses, some states limit the coverage to à ¢â‚¬Å"serious mental illnesses† or a specific list of â€Å"biologically based† mental illnesses, such as Iowa (Kulkarni 1). These categories have been used by states and insurance companies to estrict or exclude individuals, including those suffering from eating disorders, from receiving life-saving treatment (Kulkarni 1).

Maya Angelou I know why the caged bird sings essays

Maya Angelou I know why the caged bird sings essays In this coming of age autobiography, I Know Why the Caged Bird Sings, Maya Angleou goes from a young, awkward girl to a confident independent mother at the age of 16. Maya wrote this book in the early 1970s when women autobiographies were informing readers of the importance of all women in America, including African American women. Maya was living at a time when racism and segregation were at its highest. In her story, she writes about her life while describing the battles of being a young, black, and an independent female. These factors are already hard enough just being when society is being ruled by beauty and white standards, but she deals with going through even more tough battles. One of the most difficult battles of Maya was she was sexually molested and raped by her mothers boyfriend at the young age of eight. She also endured instability while moving back and forth from state to state repeatedly with her older brother throughout her younger years. But remarkably, she learns and grows from her life experiences and becomes an intelligent employed young woman, as the books theme explores her coming of age. At the beginning of the book, Maya shares with her readers her first learning experience, which foreshadows the problems she will face, when she cannot recite a poem out loud in her all black local church. She states that her fear is of people, even of her own color, mocking and laughing at her. While attempting to read her poem, she begins to get nervous, stutters, and then runs out of the church as she starts using the bathroom in her pant but is laughing at herself, which foreshadows her later ending success. In this book, Maya Angelou has grown as a young girl to a young adult all very fast. She showed her mistakes and showed her accomplishments. She came out in the end as stronger woman showing good can come out of a bad. Maya Angelou has written her autobiography not only because her fellow friends an...

Commercial Drivers License Guide California, Oregon, and Washington

Commercial Drivers License Guide California, Oregon, and Washington If you live in California, Oregon, or Washington, learn the guideline for getting your Commercial Driver’s License (CDL) below. If you want to learn on how to obtain one at other states, we have also put together a guide on how to get a CDL at all states. CaliforniaTo apply for a commercial permitVisit a DMV office.Complete a California Commercial Driver License Application form DL 44C.Complete a 10 Year History Record Check form (DL 939) if you have been issued a driver license in the same or different name to operate any type of motor vehicle in another state or other jurisdiction within the previous 10 years.Give a thumbprint and have your picture taken.Provide verification of your Social Security Number and verify your birth date and legal presence (you may use your California driver license).Pay the application fee for a 5-year license.Pass a vision exam.Submit a completed Medical Examination Report form DL 51. The  DMV will only accept a Medical Examination Report form DL 51 with a revision date of 1/2014 or later.Pass the traffic laws and sign tests for the class of vehicle you will drive. You have three chances to pass the test.Note:  The DMV will not be administer written or audio exams after 4:30 p.m.Once you are  issued a permit, you may  only drive with someone  who has a valid California driver license in your same  class of license, who is the correct  age required for that class of license.To apply for your  CDLCall a DMV CDL office and make an appointment for a driving test (Commercial driving test appointments cannot be made online).Bring the type of vehicle for the class you want to drive.Pass a pre-trip inspection (You have three chances to pass the pre-trip).Pass a skills and driving test (You have three chances to pass the skills and driving test).ORSubmit to DMV a Certificate of Driving Skill (DL 170) if your employer is authorized by DMV to issue such certificates, signed by both you and your employer.OregonIntrasta te or Excepted Interstate RequirementsMeet the qualifications for or have a Regular Driver License (non-commercial Class C).Be at least 18 years of age, present proof of your full legal name, and present proof you are a U.S. citizen or permanent lawful resident.Provide your Social Security Number.Present proof of your residence address.Pass the CDL General Knowledge Test.Determine the appropriate CDL Class (Class A, B or C), and pass any additional CDL Knowledge Tests and/or meet any additional requirements for that specific class.Complete the Commercial Driver License Application (Form 735-175), and indicate that you have at least one year driving experience in at least a non-commercial Class C vehicle.Complete requirements for any CDL endorsements needed.Pass a vision screening and submit a copy of a valid medical examiner’s certificate and, when required, a medical waiver or exemption that proves you meet minimum Oregon medical standards for holding a CDL.Pass CDL Skills T ests.Pay the applicable testing and issuance fees (see note on payment of test fees).Not be suspended or otherwise disqualified from holding a CDL in Oregon or any other state.Certify your intent to operate a vehicle in intrastate commerce or excepted interstate commerce.Have your photograph taken.Non-Excepted Interstate RequirementsIn addition to the above requirements, you must:Be at least 21 years old.Submit a copy of a valid medical examiner’s certificate and, when required, a medical waiver or exemption that proves you meet minimum federal medical standards for holding a CDL.Certify that you meet or will meet all other federal requirements for operation of a CMV in non-excepted interstate commerce.Certify your intent and/or qualification to operate a vehicle in non-excepted interstate commerce.Washington StateYou must obtain a training certificate before you are allowed to get a CDL. Schools offering certificates must be approved.Class A CDLMinimum training required- 160 total hours, including at least:40 hours – classroom instruction18 hours – street driving training16 hours – training in backing maneuvers16 hours – proficiency development70 hours – combined lab and range training, observationClass B CDLMinimum training required- 48  total hours, including at least:20 hours – classroom instruction14 hours – street driving training4 hours – training in backing maneuvers4 hours – proficiency development6 hours – combined lab and range training, and observationClass C CDLMinimum training required- 36  total hours, including at least:20 hours – classroom instruction8 hours – street driving training2 hours – training in backing maneuvers2 hours – proficiency development4 hours – combined lab and range training, and observationAfter your training is complete you’ll receive your certificate.Note: Certificates are not required for CDL upgrad es. They are only required for a  first CDL or if you are obtaining a CDL for the second time.Good luck!

International Business of McDonald Essay Example | Topics and Well Written Essays - 1500 words

International Business of McDonald - Essay Example It is referred as the industrial business transactions which take place collectively among two or more nations, areas or regions. These transactions are performed in order to augment the profit margin of an organisation along with its brand equity across the globe (Eebizguides, n.d.). Notably, in recent years the scope of international business in United Arab Emirates (UAE) augmented due to low trade barriers and huge amount of Foreign Direct Investments (FDIs). In addition, UAE also offers the opportunity of free trade zones with modern infrastructure and sovereignty from foreign exchange controls. The economy of UAE also offers an easy entrance to consumer markets connecting ‘13 free trade zones’ in the present scenario (Eebizguides, n.d.). The objective of the assignment is to analyse the importance of international business and the scope of foreign investment in UAE with the motive to assist an Australian renowned fashion company, Peter Alexander to expand its busine ss operations in UAE. With this intention, the discussion of this paper will evaluate the suggestion of considering joint ventures as a mode of strategic alliance with the local companies of UAE for Peter Alexander’s penetration to the market. 2.0. Project Description and Progress Peter Alexander is a renowned Australian fashion designer, mainly known as the leader in the segment of stylish sleepwear, nightwear and gifts. It includes varied types of stylish and trendy clothes for men, women and kids. In the year 2004, the foremost stand-alone store for Peter Alexander’s products was established in the city of Melbourne, Australia with his name (Peteralexander, n.d.). The objective of this project is to propose the organisation, i.e. Peter Alexander to expand in the UAE highlighting the opportunities in the UAE fashion industry. In order to enhance the portfolio of the brand along with its distinctiveness from a global perspective, Peter Alexander can be suggested with noteworthy strategies with due consideration to joint venture initiatives to attempt towards expanding its business operations in the markets of UAE. Hence, it might also facilitate Peter Alexander to amplify the brand value and total turnover of the organisation. It might also enhance the reputation of Peter Alexander, which is extremely essential to sustain in the long run. With this concern, the progress of this particular project will be considering the virtues of joint ventures to assist in the expansion planning of the company. Stage 2 3.0. Business Matching and Networking Owing to the virtues of globalisation, the intensity of fashion events enhanced quite rapidly acting as the backbone of the emerging markets of Middle Eastern region providing a considerable contribution over the GDP of these economies. Moreover, the exclusivity of fashionable hubs also developed by a large extent due to presentation of varied shows by the leading fashion houses within the market of Dubai (S cribd, n.d.). Thus, it is advised to the management of Peter Alexander, to visit the markets of Abu Dhabi and Dubai in order to recognise its underlining opportunities and strengths by conducting a market research to evaluate the internal as well as external risks